Kimora Lee Simmons Launches ‘Kouture by Kimora’ For Macy’s

18May10

Kimora Lee Simmons new juniors’ collection, Kouture by Kimora, hits selling floors at Macy’s this month. The collection, priced from $19.99 to $34.99, includes pieces such as t-shirts, blazers, and jackets.

“It’s very trendy, it’s very young and it’s very fun,” Simmons told WWD. “I wanted to do something that spoke to a different market for Macy’s. It sits in a different section. I wanted this to be crossover. I wanted this to be colorless and really about fashion. And it’s what I call recession-proof. It’s really important to say that. You can get a cocktail dress with a bustier top and satin skirt for 30 bucks. you can get a great jean for $19.99.”



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